Publications

Study, 2006

Low cost cars represent high growth potential in various markets, presenting significant opportunities for the OEMs that are ready to reap their benefits. …  >>

"Germany's real estate market is the biggest in Europe, but companies could make a much bigger part of their real estate assets accessible to capital markets," explains Thomas Eichelmann …  >>

Values, not products should be the starting point of successful branding. This is the core argument of 'Moment of Truth,' a new book that shows how consumer values influence their decision-making …  >>

Study, 2006

Only about one-fourth of all innovations in the FMCG industry significantly improve manufacturers' sales and market share. Although innovations remain the most important growth driver in the industry and beyond, the majority of new product introductions fall short of management expectations. In this empirical study, market and organizational factors that drive the success of innovations were identified and evaluated …  >>

Issue 7, 2006

Industrialized societies are aging. In politics, the demographic transformation is generally seen as a problem. In truth, however, the trend offers both societies and companies opportunities, if they take things in hand and actively shape what follows change …  >>